How a superhero movie was finally nominated for Best Picture

How a superhero movie was finally nominated for Best Picture


– Black Panther just got nominated for a Best Picture Oscar, and
that’s a really big deal. Just 10 years ago, The
Dark Knight was snubbed for a Best Picture nomination. It was a huge blow to superhero fans, highlighting the gap between popular films and award-winning prestige films. The public outcry led the
Academy of Motion Pictures to expand its Best Picture
nomination category from five films to 10. Still, it took 10 years
before a superhero movie found its way into the Best Picture arena. – I am not dead. – So what happened between
2009 and this year’s Black Panther nomination? To understand, we have to
look at The Big Picture. The term “blockbuster” as a
reference to a hit movie dates back to the 1940s,
but Steven Spielberg’s 1975 thriller Jaws gave
it a whole new definition. The summer it was
released, people lined up around city blocks trying to get tickets. It dominated the box office all summer. In May 1977, Star Wars: A New
Hope was a similarly huge hit. The era of the summer
blockbuster had arrived. Every major studio wanted a
piece of the summer action. The new breed of blockbusters
didn’t often compete for Best Picture at the Oscars, but they would win things
like Best Visual Effects or Costume Design. But summer blockbuster season
is starting to disappear. Now, big-budget escapist
spectacles come out all year round. 2019 is poised to be one of
the biggest blockbuster years, with an adventure-packed calendar
that spans all 12 months— a lot of which are superhero films. But it wasn’t always this way. Since the 1980s, superhero
titles have increased exponentially, and they only first started appearing en masse in the early 2000s. X-Men, The Hulk, and Sam
Raimi’s three Spider-Man films all skyrocketed to the
top of the box office, breaking records and
setting a new tone for what blockbuster films could do for studios. Disney, seemingly realizing
what was happening to the calendar year, made
some major investments. It acquired Pixar, Marvel
Studios, and Lucasfilm over the course of six years. Warner Brothers also shifted its focus toward grittier, more openly adult-focused superhero movies. By the time The Dark Knight
rolled around in 2008, superhero movies were reaching a wider and more dedicated audience. It was the first time
the Academy was forced to take notice of superhero movies as Best Picture contenders. People largely consider
the Dark Knight conundrum as a snub because of the
intense fan backlash that arose. The Dark Knight was hailed as
one of the most provocative films of 2008, by both critics and fans, who were used to cutesier,
more colorful movies. – Why so serious? – The Dark Knight turned
the genre on its head, and kick-started a conversation about what a superhero movie could achieve. Marvel Studios has released
20 movies since then, and its immense financial
success has pushed Warner Brothers, Sony, and Fox to compete. Superhero movies now
own every calendar spot, meaning studios have to book openings during the offseason
as well as the summer. Black Panther, the first superhero movie with a majority black cast,
opened in February 2018 and immediately started
breaking box-office records. As superhero movies overtook film culture, it became a wake-up call for the Academy, which was already being
criticized as ignorant. Conversations around promoting diversity in mainstream films has
become a talking point around the Oscars in recent years. Movements like “Oscars So White” in 2016 — when no black actor, writer, or director was nominated in major
categories — forced the Academy to radically change its own makeup. The organization added
a wave of new members, and looked outside its
usual nomination patterns. But Black panther wasn’t a shoo-in. With the Oscars’ steady and
dramatic decline in viewership and anti-Oscar social media campaigns, the Academy knew it was
time for another change. It tried launching a “Popular Film” category to acknowledge fan favorite movies, without having to place them
in the Best Picture category. It was similar to when the
Best Animated Feature category was introduced. But the Popular Film announcement
didn’t go as planned. The backlash was so immediate
that the Academy backed down almost instantaneously. People considered Black
Panther one of the best movies of the year, not just the most popular. They wanted to see it celebrated as such. It took 10 years, but the Academy realized that if they continued to
ignore superhero movies, they’d be ignoring modern
movie culture as a whole. They were celebrating
a version of Hollywood that average moviegoers
weren’t participating in. They risked looking elitist. Black Panther, which
was a monumental success and one of the most culturally
groundbreaking movies of the year, became the
ideal movie for the Academy to regain its relevance. But superhero movies aren’t
the only new competition for Best Picture. Netflix also just got its
first Best Picture nomination with Roma. And actually, the
streaming service released Bright with Will Smith, trying
to make a streaming version of a summer blockbuster. Disney plans to launch
its own streaming service later in 2019, and will
be investing in more big-budget content, and
so will competing services like Amazon, Hulu, and Netflix. Prepare for a whole
lot more superhero buzz at the box office, and on your laptop, and at awards shows. Black Panther is just the start. It took decades of superhero
movies to get here, but this may be the beginning
of something much bigger. Thanks for watching. And if you like this
video, you’ll probably like our other Big Picture video on how Disney is actually forcing Netflix to change. And as always, like and subscribe.

Only registered users can comment.

  1. "Dead pool 2", "avengers" and "birdbox" are the best movies of 2018 to me, and black panther was overrated to me and best cartoon is into the spider verse

  2. Black Panther was good. Not great. If they spent a little more time with Killmonger’s character and story, it would’ve been great.

  3. Even if you don't like Black Panther, think of its nomination as setting precedent for future action/superhero movies that will get a chance at a nomination now.

    Or just ignore that the Oscars are a thing, because they don't really mean anything…

  4. 🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮

  5. Because most of them don't deserve a best picture nomination. Logan and The Dark Knight got snubbed, and it's ridiculous that Black Panther of all movies is the first best picture nomination in this category.

  6. Super hero movies shouldn't be nominated because they do nothing for the art form, they are by the numbers bog standard movies with THINGS in them that people like, but they're also incredibly safe and don't push any boundaries, Black Panther included. You're naive if you think this move by the awards is anything other than a public relations strategy. Financial success != critical success.

  7. I think everyone here are haters. Wow the new yahoo. It was damn good. She should have mention ice cube movie of nwa.

  8. They have taken 91 years because they didn't have enough artistic merit to compete. Sometimes, elitist is necessary. Just because people like something doesn't make it good

  9. Black panther is better than Vice or Bohemian Rhapsody. How come none of you BP haters are saying anything about them??

  10. Black Panther nomination is political stunt. Black Panther has nothing extraordinary to offer.
    It's just another superhero origin story.
    And one more thing- Oscars doesn't deserve The Dark Knight.

  11. Watch it fall like a rock and someone else wins all them people gonna be mad af either way they are forced to vote forced to put that movie in that position because they need money

  12. Fanboys in the comments arguing Logan or Infinity War should have been nominated for Oscars. All those films are mediocre, like Black Panther. Logan and Infinity War are better films if you are fan of those previous films, Black Panther works better as a standalone story. I do not think any of them deserve an Oscar nomination though.

  13. am really happy to see that finally the truly popular films also get a nod at the Oscars.
    but Black Panther? yes pretty good, but there were so much better films, even within the superhero genre… kinda against the point to include this movie in particular IMO

  14. The era of the Oscars deciding which movie takes precedence with regards to story, picture or screenplay is over. People don't care much about the opinions of the academy members as opposed to quickly glancing at an IMDb score or a rotten tomatoes score before watching the movie.

  15. Black Panther is an ok movie with some great scenes in it, but it is not Oscar material. You know what this is… pander level 3000! And I find it’s nomination super offensive as a black person.

  16. black panther is trash compared to dark night or logan, so it has a black cast, so what. the best movie is not the best presentation of minorities, maybe black people were not nominated cus no one deserved one.

  17. Who is this stupid! Dark Knight is not a provocative film, it's a film that changed the course of superhero film, with extraordinary script, complex story telling, extraordinary acting ect..

  18. Even including The Dark Knight and Black Panther in the same sentence should be criminalized. The Dark Knight >>>>>> Any Superhero movie.

  19. Normal Guy's: First of all how 'Black Panther' got 7 Nominations including best picture……?

    Oscar's: It was a big cultural phenomenon(Instead of one of the best movie) & also we need a scapegoat to bring previous buzz for Academy Award's, so this is the way…..

  20. When the majority of the US population is white and the majority of actors are, then what are you gonna expect, mathematically white people will win nearly all of the time, and that's fine, I just care about movie quality, purposely pushing movies with many minorities is ridiculous

  21. The geeky and nerdy computer and comic loving generation has grown up and is working in the film industry now, this is one of the reasons for the rise of superhero movies!

  22. When are you guys going to offer a apology for the stunts you have have done over the last few months? You should be ashamed of yourselves.

  23. Can we not with with The Dark Knight already? You want to talk about being overrated? Too serious. Too dark. No fun. Gag. Plus, not all of us are Batman fans. I’ll take the Captain America trilogy over the Dark Knight trilogy any day of the week. I can’t speak on Logan because I just don’t care about Wolverine enough to watch it. As a whole, I much prefer the MCU movies for my superhero needs. I consider CA:the Winter Soldier, Thor: Ragnorak, Avengers: Infinity War, CA: Civil War the best of the MCU. BP doesn’t even come close to them.

  24. Honestly, quality aside because that's really irrelevant (which is funny to say about an award show), Black Panther and Bohemian Rhapsody are only nominated because Oscar ratings are low because films like The Shape of Water sweep but nobody's seen them so they don't care and tune out, and so they've put those two in so more people feel invested. It's so unbelievably obnoxious to hear those people holler about Black Panther like it's the great black film of our time when there have been amazing winners like 12 Years a Slave and Moonlight which they haven't supported.

  25. Black Panther getting nominated for Best Picture feels same as Luka Modric winning Ballon D'or. Not saying they weren't good or anything, but ain't the best of the year either.

  26. Let’s be honest, Black Planter doesn’t deserve this award and it nominated because all actors was black . I suppose that real racists are black people because of their desires some excellent movies didn’t nominate. For example , infinity war much better than BP . I’m not racist , just sometimes all world watch American policy about black people and think that you are crazy

  27. hmm rare to see a youtube video with the same number of likes and dislikes o_O
    oh and dark knight should be the gold standard for super hero movies XD

  28. I get that Black Panther was a cultural phenomenon that broke records, but it wasn't even the best superhero film of the year; that would be Spider-verse. Regardless, Roma should win and Eighth Grade deserves more nominations. Moviegoers can whine all they want about a disconnect between viewers and critics, but I think that says more about the former's tastes than the latter's.

  29. The explanation in the video is right, that's why the system is wrong. Just a historical-political matter -in US-.

  30. I wonder how black people are going to feel when they realize they only won awards because of white guilt instead of the quality of their movies? They will probably complain about that too and make some absurd demand and whitey will bend over to oblige yet again.

  31. black panther getting a best picture nomination was a bigger diversity play than putting white dancers on Soul Train

  32. "people considered black panther one of the best movies of the year"… Umm no. I have not seen a single sane person who had seen more than one movie in 2018 who thought black panther one of the best movies of the year, except for Political Correctness addicts.

  33. Every now and then, I like to come back to this comment section when I need salt for seasoning.

    Why you heff to be mad? Is only movie.

  34. Martin Luther King would be turning in his grave right now. Black Panther was not nominated on merits but on skin color as hollywood, and tech/online platforms are going "woke" and engaging in a massive social regressive engineering & building.

  35. The movie was just ok, not a winner.

    If the academy was serious about relevance in films and how a film affects and is accepted by society, they should have an award for best motion picture over the last ten years and not under a year old. Any film that wins should be removed from the pool for next time. If there are no contenders, then the award should go unclaimed. As an example, The Shawshank Redemption did not win any nominated award but is now considered one of, if not the best film of the 1990s and I don't know anyone who saw it at the theater but no-one who hasn't seen it since. It was an unaccepted prestige film that is now popularly accepted.

  36. FAIL…. at least get your movies right! ROCKY came out in 1976….. ROCKY BALBOA came out in 2006. If you're going to pretend to be journalists, get your facts right. 🙄🙄🙄

Leave a Reply

Your email address will not be published. Required fields are marked *