Netflix, Other Streaming Services Not Hurting Movie Theater Audiences As Much As Believed

Netflix, Other Streaming Services Not Hurting Movie Theater Audiences As Much As Believed


MAKING BETTER CHOICES. SUZIE: A NEW STUDY FINDS NETFLIX IS NOT DESTROYING THE MOVIE THEATER BUSINESS. MOVIE THEATER INDUSTRY OF A GROUP COMMISSIONED A STUDY AND FOUND PEOPLE WHO GO OUT TO THE MOVIES MORE ALSO CONSUME MORE STREAMING CONTENT AT HOME. APPARENTLY, BOTH INDUSTRIES CAN THRIVE. THE STUDY FOUND PEOPLE WHO WENT OUT TO NINE NORMAL MOVIES OVER THE PAST YEAR AVERAGED 11 HOURS A WEEK WE STREAMING. THAT’S COMPARED TO SEVEN HOURS OF WEEKLY STREAMING BY PEOPLE WHO SAW ONE — TWO MOVIES AT THE THEATER ASKED HER. IT ALSO FOUND FOR HALF OF THOSE

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