Wonder Photo Shop in Germany – Innovative B2B showroom for the modern picture business

Wonder Photo Shop in Germany – Innovative B2B showroom for the modern picture business


On Valentine’s Day 2018 Fujifilm Europe
celebrated the opening of the Wonder Photo Shop in Düsseldorf. The Wonder Photo Shop will serve as a showroom and will provide an amazing photo and brand experience to employees and customers. Ryuichi Matoba – head of European photo
imaging division explains the advantage of having the Wonder Photo Shop as a showroom in Düsseldorf especially from geostrategical point of view . In some cases we take our customers to Barcelona to see the repears flagship store. But some countries like Northern or Eastern Europe living really far from other countries not easy to visit Barcelona. That is why we decided to open a Wonder Photo Shop showroom here in Düsseldorf. The architects in charge Libya and her
husband Radik from Ostrovsky design handed over the symbolic key to open the
Wonder Photo Shop. After that token gesture all colleagues had the chance to discover the wide range of the Wonder Photo Shop offering. As member of the Wonder Photo Shop project team and European photo imaging division Carolin Stutz says the new concept store will create more flexibility. We would like to invite retailers, customers to come in to experience this new concept and by operating it here in our office we are more flexible in making
appointments and we can utilize the whole space. All visitors will experience
a one-of-a-kind creative space made specifically to reacquaint them with the joy and wonder of photography. The concept store includes a do-it-yourself lounge where in-house experts and special guests will lead classes to provide inspiration and teach new techniques. Therefore the Wonder Photo Shop will act as a Learning Center with a major purpose of knowing the customer needs. Many colleagues used the opening
ceremony to settle in the handicraft zone and build a Valentine’s gift for their beloved ones. True to the motto “Fill the world
with love”. It is a lot of fun here to spend time and make such a small beautiful things that I’ve made before when I was a child I was astonished about how easy it is to create such nice things, little things. I’m very happy that Fuji is trying to get people to print out more. Inside the Wonder Photo Shop
anyone will be inspired and encouraged to print images and start creating own
artwork.

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